Some of you may have noticed an exciting new look in this month’s eNewsletter, which is a sneak preview of an overarching College brand refresh.

During the height of lockdown, College improvements were bubbling away in the background. In August 2020, we engaged Melbourne-based public relations firm, Truth Agency, to lead the brand refresh project. We were particularly delighted to work with Truth Agency because the business is owned and operated by Ave alumna, Michelle Coffey.

The brand refresh was a rewarding and collaborative experience that involved working closely with former and current students, parents, staff, Board members and Tanya Hutton, College Principal. Living out our values of Community and Growth by working with the wider College community was a very proud moment, indeed.

2021 College Co-Captains, Mya Mollica, Emily McMahon and Liliana Morgan were invited to the brand refresh meetings and workshops. All attendees were impressed by the courtesy, maturity and level of professionalism shown by our students, in what may have for some, been a rather daunting environment. Well done to the very capable young women, who were shining representatives of the Ave student body.

The brand refresh aims to reflect the future strategy of the College and assert its position as a top performing Catholic secondary school in the area, educating young women who thrive – both professionally and personally. This is now evident across brand, visual identity and our new strapline – She Who Belongs. She Who Thrives. staying true to the spirit of our Franciscan faith, history and values.